Merry Christmas from Team activ! Thank you for your valued business in 2023. Wishing you an enjoyable break and a prosperous 2024.

How to get the most out of your Google Analytics reports with the move to GA4

Google Analytics can sound pretty terrifying to a marketing novice but it’s essentially a free Google developed tool to track how users interact with your website. It allows you access to easy-to-read and easy-to-produce reports which can help businesses make important decisions about their website development and search engine optimisation tactics.

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