How Pay-Per-Click fits into your strategic marketing plan

Google PPC

In 2022, almost everyone is online, from personal social media profiles to businesses, there are multiple relationships with the internet being conducted every single day. Pay-Per-Click (PPC) is one of the most well-established and results-oriented digital marketing activities that you can use to increase the success of a marketing campaign over the internet, but how does it fit into your wider strategic marketing plan?