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small business marketing

Why marketing should be central to your new start-up

Small business marketing can often feel like an unnecessary cost when you begin your business planning, however, we’re here to dispel those rumours and prove why it’s essential to include a strategic marketing plan in all new start-up businesses.

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influencer marketing

How influencer marketing can form part of your strategy

When you consider that influencer marketing has been around for more than 15 years it’s astonishing that more brands and businesses aren’t considering influencer marketing as part of their long or short term marketing planning.

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Packaging up a business with branding services

Branding services are usually considered to be a large investment applied to the look and feel of your business, but for us, they’re so much more than that and branding services can help to shape the strategy of your business.

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Networking online in a post-Covid world

Google Analytics can sound pretty terrifying to a marketing novice but it’s essentially a free Google developed tool to track how users interact with your website. It allows you access to easy-to-read and easy-to-produce reports which can help businesses make important decisions about their website development and search engine optimisation tactics.

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How to get the most out of your Google Analytics reports with the move to GA4

Google Analytics can sound pretty terrifying to a marketing novice but it’s essentially a free Google developed tool to track how users interact with your website. It allows you access to easy-to-read and easy-to-produce reports which can help businesses make important decisions about their website development and search engine optimisation tactics.

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LinkedIn for business networking

LinkedIn for business networking LinkedIn has seen a spike in usage throughout 2021 and 2022, perhaps down to the absence …

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