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How to get the most out of your Google Analytics reports with the move to GA4

Google Analytics can sound pretty terrifying to a marketing novice but it’s essentially a free Google developed tool to track how users interact with your website. It allows you access to easy-to-read and easy-to-produce reports which can help businesses make important decisions about their website development and search engine optimisation tactics.

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LinkedIn for business networking

LinkedIn for business networking LinkedIn has seen a spike in usage throughout 2021 and 2022, perhaps down to the absence …

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How often should you post new content on social and your website?

Content marketing is the process of producing new content regularly and is an essential part of a successful online business …

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What is search engine optimisation or SEO

SEO, short for Search Engine Optimisation is the process of increasing the traffic from a search engine’s organic search results. …

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The network agency approach to out-sourced marketing services

The traditional Marketing Agency approach provides many marketing services under one roof but there has been a huge shift in …

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10 reasons to have a professionally built website

There’s no reason why a business owner shouldn’t have a website, unless, of course, they are not interested in growing …

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