Article from Katie: Driving Sales with Web Design UK & Local Business SEO Strategies
In recent weeks, I’ve seen many business owners grappling with the challenge of where to start with their marketing efforts. It’s a common dilemma within businesses that don’t have a designated marketing function, but one that can be overcome with the right guidance and strategy. As the Managing Director of activ Marketing, I’ve had the […]
What is search engine optimisation or SEO
SEO, short for Search Engine Optimisation is the process of increasing the traffic from a search engine’s organic search results. The primary search results of every search engine including Google, Yahoo and Bing display content that’s most relevant to a user’s search query. These listings are completely free and are not paid for, unlike PPC […]
The importance of online reviews
January is a great time to think about how you can promote your business for the coming year! You might think that ‘reviews’ is just a fancy way of saying ‘word of mouth’ and you’d be absolutely right, except that they have the ability to be seen by so many more people at once, and […]
Why we love SEO
The world of Search Engine Optimisation is no easy-to-grasp concept, particularly for those that are not ‘digitally-minded’ and it can be scary to some small businesses who are just taking their first plunge into the realms of online / digital marketing. You’ve just spent ages designing and launching a website and now you have to […]
