What is search engine optimisation or SEO

SEO, short for Search Engine Optimisation is the process of increasing the traffic from a search engine’s organic search results. The primary search results of every search engine including Google, Yahoo and Bing display content that’s most relevant to a user’s search query. These listings are completely free and are not paid for, unlike PPC […]

The importance of online reviews

January is a great time to think about how you can promote your business for the coming year! You might think that ‘reviews’ is just a fancy way of saying ‘word of mouth’ and you’d be absolutely right, except that they have the ability to be seen by so many more people at once, and […]

Why we love SEO

The world of Search Engine Optimisation is no easy-to-grasp concept, particularly for those that are not ‘digitally-minded’ and it can be scary to some small businesses who are just taking their first plunge into the realms of online / digital marketing. You’ve just spent ages designing and launching a website and now you have to […]