Why marketing should be central to your new start-up

small business marketing

Small business marketing can often feel like an unnecessary cost when you begin your business planning, however, we’re here to dispel those rumours and prove why it’s essential to include a strategic marketing plan in all new start-up businesses.

5 reasons salons should invest in their marketing

When you want to boost the sales at your salon, you must have a well-crafted marketing plan in place. Whether you are a barber shop, hair salon, beauty salon or an aesthetic clinic, a good marketing strategy can work wonders for your business. Here are 5 reasons why you must invest in salon marketing for […]

5 reasons it’s so important to plan your marketing activity

Marketing can sometimes feel like an unending tunnel. Given the wide range of marketing channels and types of marketing campaigns at your disposal, it’s easy to feel clueless as to where to begin. That’s where a marketing plan can come really handy. When you have a plan in place, your marketing activity becomes a breeze. […]

Determine your USP to stand out from the crowd

Your Unique Selling Proposition (USP) is what sets your business apart from your competitors. Determining your USP is therefore paramount in carving out a niche in a crowded marketplace. At activ we work with a wide range of clients from many types of businesses; we have a wealth of knowledge and experience in helping find […]

Things you should consider as a new business start-up

marketing strategy agency

Congratulations on starting your new business!  There are always a million things for you to think about when starting out which is why we have put together this list of top things we believe you should consider.  DO YOU HAVE A BUSINESS PLAN? It may sound scary to plan out your business when you have […]