Crafting High-Converting Email Marketing Campaigns

Google PPC

Here at activ Strategic Marketing Head Office, we’ve been discussing email marketing and how it is still a powerful tool in a marketer’s arsenal in 2023. Whilst this staple marketeers tool has been around for a long time in the industry, it has recently been overshadowed by new ever-evolving social media tools, but our research […]

How Website Design Can Affect The User Experience

In today’s digital age, a well-designed website is a crucial element for any business or organisation looking to establish a strong online presence. Website design goes beyond aesthetics – it plays a pivotal role in shaping the user experience and ultimately influencing how visitors perceive and interact with your brand. This short active Digital Marketing […]

A Look Back At How Social Media Has Evolved In The Past Decade

Here at activ Digital Marketing we’ve been looking back over the last 10 years of social media and what a rollercoaster-ride decade this industry has been.  Social media has undergone significant evolution, with new platforms emerging and existing platforms adapting to changing user preferences and technological advancements.  Social Media placed digital marketing as a service […]

How Can You and Your Business Leverage LinkedIn Effectively

Using LinkedIn strategically for your business can be an effective way to build professional connections, generate leads, and establish your brand’s presence in the business community. It’s a long game winner but consistent posting can result in great gains. We’ve tried to breakdown how you can utilise this useful tool in a practical way to […]

activ MD Katie Bullon Discusses Imposter Syndrome with CIM

Activ Digital Marketing Group Managing Director Katie Bullon took part in an important discussion with the Chartered Institute of Marketing on the reality of high achieving women experiencing Imposter Syndrome. An all too common experience that women in particular feel despite achieving huge career successes.  Katie talks with Marketing Leader Visha Kudha about how they […]

Why Customer Service Should be an Integral Part of the Marketing Plan

Customer service is the crucial link in any marketing plan. It’s that final step and that delicate connection with the end user. A false move at this point could be the downfall of a well executed marketing plan…thus far. Each and every ‘move’ of the customer experience has been meticulously thought through and customer service […]

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