Google Analytics can sound pretty terrifying to a marketing novice but it’s essentially a free Google developed tool to track how users interact with your website. It allows you access to easy-to-read and easy-to-produce reports which can help businesses make important decisions about their website development and search engine optimisation tactics.
There’s no reason why a business owner shouldn’t have a website, unless, of course, they are not interested in growing their business! Today, creating a website or online store is pretty easy. It is inexpensive and you don’t need to be a techie to be able to manage your site. But having a website isn’t […]