Pen Y Bont Health
Your health information hub
Website: www.pybhealth.com
Project
The project included marketing strategy, website design and build, content creation, social media management and paid advertising management.
Objectives
To communicate health and wellbeing messaging across the county of Bridgend in south wales, to support a group of GP practices in reducing patient appointments and increasing patient self-care and education.
Outcome
Since 2015, we have shaped their entire brand and have established them as a recognised and trusted organisation within their local and wider community for healthcare information. They have been noted by the health board and have been used as a blueprint to improve other healthboards.
The website has grown with requirements
What started as a small brochure website has now grown to be an information resource for close to 100,000 patients across South Wales.
We deliver a strategic content plan month on month
The content we curate allows the brand to gain exposure through search engines and grow a relevant social media following, improving access to healthcare advice for patients.
Stats
0%
165% annual growth in website traffic at 2021
0%
0.5 million social media impressions in 2020
0%
475,000 website page views in 2020
0%
172% annual growth in page views at 2021
“The team grasped and embraced the concept from the start. They understood our needs and ran with them. A simple and straight forward process, they have delivered.”
Dave Blower, Business Manager, PYB Health
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